At DAVCOR we are dedicated to building leading brands in hardware and security. Our three-step strategy for building brands is:

1. Identify a brand for which we have exclusive distribution rights. When a brand is exclusive to us we can confidently dedicate the marketing resources required to build the brand into a market leader.
2. Establish a strong marketing angle. What is that brand’s unique selling proposition? We will not let a brand languish as a “me too” brand on the shelf. We identify a compelling reason why the brand should be favored over a competitor.
3. Dedicate enormous marketing resources to building that brand into a market leader. We do not go half way when it comes to brand building. Our efforts include but are not limited to the appointment of a dedicated product manager, development of marketing collaterals, local website, promotional road show, point of sale and custom apparel.

At DAVCOR we have a history of successful brand building.
Click here for a brand building case study – KeyLine.